Every City Has Its Own Unique Tale.
Deep in Memphis’ DNA is a cross-stitch of music, cotton, blues and barbecue. Sure the southern politesse is still there, but today Memphis has hit a new stride. New generations are looking to put their own stamp on the city - new bands, fresh takes on traditional cuisines and a can-do culture.
Home to the World’s Greatest Musicians
Memphis is where some of the world’s most famous music was made, and it’s still home to talented musicians who are a little soul, a little rock ‘n’ roll – and so much more. It’s the Birthplace of Rock ‘n’ Roll, the Home of the Blues and the starting point of soul. Music legends including Elvis Presley, Johnny Cash, B.B. King, W.C. Handy and Otis Redding made their marks on Memphis, where you can hear their influences today. To complete the “musical medley,” visit Graceland, Sun Studio, the Stax Museum of American Soul Music and the Memphis Rock ‘n’ Soul Museum.
Experience the Night Life
In the heart of downtown Memphis with three blocks of nightclubs, restaurants and retail shops, the Beale Street entertainment district is a melting pot of delta blues, jazz, rock ‘n’ roll, R&B and gospel. With cold beer and hot music, Beale Street is one of the coolest places in Memphis. At night, take a walk down Beale Street and listen to the live music Memphis makes today. Tracing Beale Street is a musical pilgrimage, and a top to bottom sensation: neon lights, brass notes, jams streaming from every open door, screaming “Come on in”.


